Brussels · Ljubljana · working across Europe

Commercial leadership for organisations ready to grow

Viridis Partners provides business development leadership, strategic communication, commercial development training and specialist project teams for growth-stage companies and mission-driven organisations across Europe.

20+ years

of international commercial leadership

4× income, 3× surplus

in five years, growing a global business to £30M while making it more efficient

80+ countries

worldwide where we've built partnerships and taken products to market

Services

Four ways we work with you

Commercial Leadership

Scale up without staffing up

For organisations that want to scale but whose teams are already fully stretched in capacity or in skills. We join your team and lead the commercial work that growth requires, for as long as you need it. You get experienced leadership working inside the business and accountable for results, without adding a permanent senior salary.

  • Commercial strategy, positioning and goals
  • Building and managing the sales pipeline
  • Exploring and entering new markets
  • Finding new income streams and growing existing ones
  • Marketing and communication that support sales
  • Leading teams through growth and change

Strategic Communication & Stakeholder Engagement

Be understood by those who matter

How well funders, partners, institutions, staff and customers understand what you do and why it matters shapes what you can achieve. We plan and run the communication, stakeholder engagement and PR behind a launch, a market entry or a period of change. We work on our own or alongside fractional commercial leadership, so what you sell and what you say stay aligned.

  • Communication strategy and planning
  • Stakeholder mapping and engagement, including institutional and diplomatic audiences
  • Public relations and media
  • Internal communication through growth and change
  • Crisis communication planning and implementation
  • Communication support for entering or expanding in new markets

Commercial Development Training

Everyone sells something. No one has to act like a salesperson.

Many of the people who represent your organisation don't see themselves as salespeople, yet they have to speak convincingly to clients, funders and partners. What holds them back is rarely knowledge. It is hesitation, or discomfort with the idea of "selling" at all. We don't hand them a script or a sales persona. We help each person prepare and deliver their case as themselves, with a clear purpose that serves your organisation's goals.

  • Built on each person's authentic voice, because that is what earns trust
  • Clear on audience, goal and offer before working on delivery
  • Real practice: pitching real cases to a panel and an audience of peers, with direct feedback

Tailored to your organisation, from half a day to two days, with interviews beforehand and optional follow-up coaching. Suitable for teams working in a second language.

Specialist Project Teams

The right people for the job

We put together small teams from a network of senior specialists we have worked with directly. We lead them ourselves, so you have one point of contact and no overhead you don't need.

Brand and digital marketingDigital platforms and productLanguage assessment and educationProject and programme managementOperations and organisational changeFunding strategy and partnerships
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Current work

Organisations we lead, co-founded or work with

About

Who we are

David Sorrentino

David Sorrentino

Founder & Managing Director · Brussels

David has more than 20 years of international commercial leadership. At the British Council he built the Aptis English assessment from launch to £30M in revenue across more than 80 countries, leading commercial strategy, partnerships and teams.

He previously managed intergovernmental cooperation across EMEA for the US National Institutes of Health. He holds an MSc in International & European Politics from the University of Edinburgh and works in English, French and Italian.

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Tina Skocaj

Tina Skocaj

Partner, Strategic Communication & Stakeholder Engagement · Ljubljana

Tina has more than 20 years of experience in international settings, leading cross-functional communication projects in education, assessment and cultural relations. Her expertise covers strategic communication, stakeholder engagement, PR, diplomatic protocol and policy development.

She holds a diploma in Marketing Communications, works in English, Italian and Slovene, and is also Head of Marketing at ORTO.

LinkedIn ↗

Viridis Partners is supported by a network of trusted associates brought in for each project.

Let's talk

Tell us briefly what you're working on and we'll come back to you within two working days.

Get in touch

Brussels, Belgium · Ljubljana, Slovenia